Bridging the gap between PLG & SLG SaaS models for companies

About this talk

Bridging the gap between product-led growth (PLG) and sales-led growth (SLG) SaaS models can be challenging for companies. While PLG focuses on the product driving user acquisition and growth, SLG relies on the sales team for revenue and growth. To bridge the gap, companies can use a hybrid approach that combines the strengths of both models. Strategies for this include aligning sales and product teams, using data to inform decisions, focusing on user experience, and others. However, transitioning from PLG to SLG can still present challenges such as sales team ramp-up, customer acquisition costs, sales and marketing alignment, revenue forecasting, and culture shift. Companies need to carefully evaluate their goals and market conditions to determine the best approach and plan the transition carefully to minimize disruption and maximize success.